I don't think it's crystal clear how much Google makes from targeted vs honest classic "contextual" ads, though they're certainly plowing ahead with the former.

I don't think it's crystal clear how much Google makes from targeted vs honest classic "contextual" ads, though they're certainly plowing ahead with the former. I'm dearly hoping this targeted stuff gets enough backlash / blockage that adtech companies give up on it, or that DuckDuckGo and other more privacy-respecting companies end up winning in the end.