Not really. I would wager most consumers are actually under the impression fake meats are in some way healthier. The article is not particularly well-written

Not really. I would wager most consumers are actually under the impression fake meats are in some way healthier. The article is not particularly well-written or informative, but I don't think they're making a straw man argument. Fast food companies will try to market this stuff as in some way healthier, because that's what will sell. Unfortunately, opposition to animal cruelty and anthropogenic climate change just aren't great motivators of consumer behavior. Yet. I wouldn't be surprised if consumer preferences shift and it becomes profitable to market meatless meats as more humane and better for the environment.