I see a constant drumbeat of these kinds of stories/columns, and I've been wondering why. I guess there might be a few shills and short-sellers, but that can't

I see a constant drumbeat of these kinds of stories/columns, and I've been wondering why. I guess there might be a few shills and short-sellers, but that can't be all of it. Ditto for the "contrarians" trying to get clicks or feel smarter by defying what by now is conventional wisdom. The one group who really seem to take it personally are the long-time vegetarians/vegan advocates who would prefer that everyone switch to a completely unprocessed fat-free salt-free diet. Yeah, sure, wonderful, ain't gonna happen. It's almost like they feel they'll lose their identity if they allow these mere "vege-tourists" to enjoy their Beyond/Impossible burgers, so they do everything they can to maintain some separation and the "it's not really healthier" schtick is just a means to an end.