It says "Improving Human Health" in the leftmost graphic on https://www.beyondmeat.com/about/ https://www.beyondmeat.com/about/, and they list specific medical

It says "Improving Human Health" in the leftmost graphic on https://www.beyondmeat.com/about/ https://www.beyondmeat.com/about/, and they list specific medical ailments under that. Only a lawyer could try to make the argument these weren't pitched as better health options than burgers, and even then, I would not want to be that lawyer.