Lots of companies are adverting it that way though, and not just the big ones. A quick search of menus found descriptions like: "You'll have to stop in for Gre

Lots of companies are adverting it that way though, and not just the big ones. A quick search of menus found descriptions like: "You'll have to stop in for Green Market's light and healthy menu, with treasures like the Impossible Burger Bowl and Avocado Caprese" and "A healthy, vegetarian plant based patty grilled and served on our brioche bun, lettuce and tomato." Also saw this from a country club's website: "A new interest in using meatless foods for this season was sparked by our health-conscious Members and expanded offerings by some popular meatless food companies. We will begin using a vegan brand called Beyond Meat in some menu items.[...] We are excited to include a variety of healthy options for our Members and are looking forward to a great season!" If menus and restaurants are calling it healthy it's a fair question to ask.