Having first read jdp's comment, then the linked doc, this seemed pertinent - "In the book that I'm writing now, I can talk about it later, if you'd like, I'm

Having first read jdp's comment, then the linked doc, this seemed pertinent - "In the book that I'm writing now, I can talk about it later, if you'd like, I'm interviewing eight of the most eminent people in the world today in different fields -- In neuroscience, in architecture, in music. All of them are inherently non-conformists. All of them are inherently bucking the trend and taking their field in a completely novel direction by bringing out more of that uniqueness that I was talking about." i.e. Innovation in funding and development of startups. (I would guess)