I think those adverts are targeted at lonely housewives/husbands and the unemployed rather than children. As you said, they make it seem like these virtual frui

I think those adverts are targeted at lonely housewives/husbands and the unemployed rather than children. As you said, they make it seem like these virtual fruit machine/bingo games are very social, when in fact the users are probably sitting on their sofa alone. It's a similar problem though, it's aimed at exploiting a problem (loneliness) and replacing it with another problem which generates a recurring income.