I agree with atomical - I would change the name. I actually like it, it's quite clever, but I don't think 'typical' parents would enjoy their children talking a

I agree with atomical - I would change the name. I actually like it, it's quite clever, but I don't think 'typical' parents would enjoy their children talking about 'one fat pig'. Can you whitelist or blacklist products? I imagine many parents won't want their kids saving up for a hello kitty vibrator: http://www.amazon.com/Hello-Kitty-face-Massage-Roller/dp/B0042IL6QI/ref=sr_1_1?ie=UTF8&s=hpc&qid=1294805866&sr=8-1 http://www.amazon.com/Hello-Kitty-face-Massage-Roller/dp/B00... Getting users... yup, thats the hard part. Talk to some moms you know, give them some free accounts. Nothing, absolutely nothing in the world, can beat the value of word of mouth from a happy mom, and that's who you are targeting anyway. This may seem crazy, but go to your local coffee shop, grocery store, restaurant, and see if they have a bulletin board that you can put flyers up on. Another prime mom location. Check itunes for mom or parenting podcasts. Contact the hosts and ask if you can come on their podcast to talk about your site. Offer some free accounts for listeners. Target geek moms? I think you're getting the point... target mom!