4 ms·

The Fallacy of Customer Development

• coderdude 16y ago
  Holy moley this blog has some good reading material. I'll be printing it out to finish reading it tonight before I go to sleep, along with the articles linked at the bottom (related posts). This is especially interesting to me because I was recently pointed in the direction of this PDF: http://www.stanford.edu/group/e145/cgi-bin/winter/drupal/upload/handouts/Four_Steps.pdf http://www.stanford.edu/group/e145/cgi-bin/winter/drupal/upl... The PDF is a good read so far. I'm about a 1/3 of the way through it. My mentality has always been of a "build it and they will come" type, and reading about customer development has made me take pause and try to really think about my approach to developing a product and reaching customers.
  • hsuresh 16y ago
    Here is the link to the book: http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705 http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09...
    • acconrad 16y ago
      If you want an even quicker read, as 4 Steps can be quite redundant (or not relating to your business), check out The Entrepreneur's Guide to Customer Development: http://www.custdev.com/ http://www.custdev.com/
• ashmaurya 16y ago
  If you're interested in customer development / lean startups as applied to web products, also checkout the book roughcut: http://news.ycombinator.com/item?id=1977124 http://news.ycombinator.com/item?id=1977124
  • swombat 16y ago
    Very good! I've linked to both of those on swombat.com and added you to my RSS reader. Keep the good stuff coming :-)