A few reasons: ~ Many people using phone as their only connected device (i.e., no computer at home) ~ Increased video and image consumption ~ More and more w

A few reasons: ~ Many people using phone as their only connected device (i.e., no computer at home) ~ Increased video and image consumption ~ More and more women buying smartphones (women tend not to be inconvenienced by large screens since they often store their phone in their purse)