4 ms·
What I don't understand is why the McDonald's mobile apps are region-locked. If I am an American and I visit Canada or Japan, why do I have to use the register
by cbhl 7y ago
What I don't understand is why the McDonald's mobile apps are region-locked. If I am an American and I visit Canada or Japan, why do I have to use the register or kiosk? I should be able to use mobile ordering, just like back home.
- deleted 7y ago[deleted]
- jrjdjdhhedh 7y agoHow myopic for you have to be to not just wonder why a mcd app in Japan would not be expected to work in the us but to say that's how it should be? All the complex shit that goes into a company like mcd in a single country and you expect what you're expecting?
- bfung 7y agoDisclaimer: I currently work at a company in the QSR+mobile ordering space It takes a TON of work to get the menus+availability, payments, local tax laws, security/privacy right for specific regions. Menus are not a solved problem - think about the case where a user wants a fillet o'fish, but hold the sauce and the top bun. Is the fillet o'fish the same item in the US as in Japan, even? What about other regional items? etc. Also - McDonald's is run by McDonald's corporate and Franchisee's. Sometimes, corporate has the buying power, but most of the time, it's the individual franchisees that make the buy decision - for even things like mobile apps and ordering. Many times, restaurant brands you see here in the US, when traveling, are owned and operated by completely different sets of corporate beings.
- test6554 7y agoIt seems like you could afford some duplication. US filet of fish could be menu item 23701 and Japan Filet of fish could be menu item 23702. I can see how this would be hard, but I don't think you would get any pity from the people who work on health care service billing codes.