Infinite scroll absolutely is a Dark Pattern unless you have a very good reason for it. For many things it's just obnoxious, but for e.g. Reddit (or 'endless' f

Infinite scroll absolutely is a Dark Pattern unless you have a very good reason for it. For many things it's just obnoxious, but for e.g. Reddit (or 'endless' feeds in general) it is an extremely cynical way to drive compulsive behavior to its logical (awful) conclusion.