So, as many problems as there are with infinite scrolling, people keep using them because they generally work. Some might say that it's bad for users but good f

So, as many problems as there are with infinite scrolling, people keep using them because they generally work. Some might say that it's bad for users but good for companies because it encourages them to stay on the site more by using psychology, one can also point to the way sites promote a "Most popular package" or how they price things to encourage people using psychology to spend more than they might have originally. Argue whatever you want, but if something works, people are going to use it. And as long as it's not misleading people, it's hard to present it has a dark pattern.