They're doing it because their current business model will no longer be legal and they now have to optimize to a new set of laws. They aren't doing this to be m

They're doing it because their current business model will no longer be legal and they now have to optimize to a new set of laws. They aren't doing this to be more efficient, this will be less efficient than their existing system. But it very well may be the most efficient way to handle it under the new regulations.