Apple Keynotes were special because Steve Jobs was special, not because iPhones were. In a world where the top guys (Tim Cook, Sundar Pichai, Jeff Bezos, Elon M

Apple Keynotes were special because Steve Jobs was special, not because iPhones were. In a world where the top guys (Tim Cook, Sundar Pichai, Jeff Bezos, Elon Musk, Mark Zuckerberg, Satya Nadella) have the charisma of somewhere between a moldy shoe (Zuck) and a friendly PTA dad (Nadella), for all of his horridness Steve Jobs was a bona fide rockstar — a Picasso / Lennon / Madonna. They’re not making one of those again so Apple keynotes are now like any other corporate event, a sequence of boring people announcing marginally improved products. That’s not bad, it’s just life.