That is from impression as a non-american, as someone who used the service while I worked there and from looking at usage data. Even during the peak of MySpace

That is from impression as a non-american, as someone who used the service while I worked there and from looking at usage data. Even during the peak of MySpace it was never the #1 social network in most other countries outside of US. The music stuff remains niche outside the USm and I think the level of "americana" (which FB never had) hurt MySpace in markets with an anti-american slant (Europe, etc). In key markets, like Asia, social networking as a vertical looks very different which is why it didn't get the traction like local services did.