I like this, but if your market (namely small businesses) is not very technology literate, explaining the non .com name is tough. I've had enough clients that

I like this, but if your market (namely small businesses) is not very technology literate, explaining the non .com name is tough. I've had enough clients that have called me asking why the example.io.com doesn't work. They were surprised when I explained that not all websites end with .com. Go figure...