I think everything can be summed up like this... you're planning to take a 7 day cruise to the Bahamas with your family of 4 this Christmas. but you recently

I think everything can be summed up like this... you're planning to take a 7 day cruise to the Bahamas with your family of 4 this Christmas. but you recently watched Patriot act episode on cruises and were shocked that a typical cruise generates equivalent of 1 million cars worth of greenhouse gas per day. so you reached out to the cruise company and asks them what they can do to mitigate this appalling disregard of the environment. the cruise company informs you that there's now a vegetarian or vegan premium meal plan that would cut down your green house consumption by about 10%. you loved the idea and happily pays extra for the vegetarian meal plan, knowing that you're now doing good for the environment and thus saving the planet.