I'm sorry if I came off as a virtue signaler. No I'm not blaming Apple, and of course people would buy cool things to look cool even without them. What I'm sayi

I'm sorry if I came off as a virtue signaler. No I'm not blaming Apple, and of course people would buy cool things to look cool even without them. What I'm saying is that Apple is especially good at applying pressure in right spots: as you said, the human desire for status and fear of being left behind. Some still haven't recognized it and I've seen countless people make poor financial decisions because of their blindness to what is moving them to buy. Maybe I should have used "aware" instead of "intelligent", since intelligent people can fall for it too. Of course I'm generalizing and as you said, people also buy Apple just because they like it and can afford it, I did that too. But too many times I've seen people really torn and staying there thinking to themselves for half an hour if they should buy it or not, because they know they shouldn't. If you just like a thing, but you know that buying it will have very bad financial consequences for you for the next 10-20 months, it's not difficult to resist. So the fact that all these people were buying anyways, makes me come to the conclusion that there were more powerful internal forces moving them, then just "liking Apple".