Social media is about getting attention via free, easy to use, and highly distributed platforms. It has _very little_ to do with being social or staying in touc

Social media is about getting attention via free, easy to use, and highly distributed platforms. It has _very little_ to do with being social or staying in touch with friends and _everything_ with being a mini media business with the goal of growing your following and influence enough to make money (somehow). Social media is simply a free performance. Unless you're building a personal brand or selling something the work required to achieve growth it doesn't make sense for most people. You're better off making group chats and using private iCloud Photos albums to be _social_ than posting on Instagram, Facebook, Twitter, and YouTube.