I don't know whether the applause is some kind of fake/contrived strategy. Maybe it is. But I am sure the launch is an exciting day for everyone at Apple. Th

I don't know whether the applause is some kind of fake/contrived strategy. Maybe it is. But I am sure the launch is an exciting day for everyone at Apple. The employees in the audience have spent the past year(s) working on this stuff, and are finally getting to see the result. They're seeing their work in the spotlight, surrounded by the press. Wouldn't you feel special and give a hoot when your little contribution gets a shout out?