State schools contributed less to tuition, pushing the burden on to students and parents. They used the money saved to build more impressive facilities to attra

State schools contributed less to tuition, pushing the burden on to students and parents. They used the money saved to build more impressive facilities to attract more students, and also raised costs. Students accepted that they will need huge loans to get an education, and institutions invested in more elaborate amenities (sports arenas, rec facilities, apartment-style dorms, huge athletic budgets) to attract the top students and their loan money.