These threads always seem to miss the point. It's not about the specs, it never was, and never will be. Apple builds, or at least tries to build, seamless expe

These threads always seem to miss the point. It's not about the specs, it never was, and never will be. Apple builds, or at least tries to build, seamless experiences. It's the reason there's limited hardware, excellent software support for past versions, and a creeping product line to extend to every device you come into contact with. The demos showcase cool specs and features, but that is not where the value lies -- it lies in integration, cohesive experience and vendor lockin. They're pushing out decent new revisions of the phone, but the creative push is going at integration(or should be!). If I was Apple, I'd be aggressively funding R&D, building out a low cost, separate brand (to funnel India, Africa, into Apple devices over the next ~30 years), and spending everything else on beautiful, perfect integration, and maybe fixing up the Mac line. Sell the privacy aspect hard, sell the integration even harder, and no competitor will ever unseat you.