I agree with the OP, there’s only so much you can do with a phone, camera and battery life are one of the remaining things left with scope to improve. Apple are

I agree with the OP, there’s only so much you can do with a phone, camera and battery life are one of the remaining things left with scope to improve. Apple are broadening as a company and the iPhone alone doesn’t define them anymore, that coupled with people holding on to phones for longer means innovation will die down.