OMFG - this is the worst seo book ever - and i know because i'm propably the only one who ever read it front to cover (during my sabbatical on a beach in mexico

OMFG - this is the worst seo book ever - and i know because i'm propably the only one who ever read it front to cover (during my sabbatical on a beach in mexico) there are four authors which republish their old blog posts mixed together by an editor who was obviously overwhelmed with the task. but it is not only mixed (with no way to find out who wrote what) it is also repetitive (the same topic up to 5 times) and unstructured (soemtimes there are refferences like: read more about that in this chapter, but then the whole topic is discussed again nothingtheless) ... oh yeah some of it is factually false, with refernces to blogposts wich talks about something completely different. the truth is: this book stands for everything that is wrong with SEO as a profession. SEO as a profession is 80% bullshit and 20% actionable knowledge. this book celebrates the 80%. the biggest letdown is, that its published by oreily but way below their quality standard they are known for.