I wholeheartedly agree. Their problem is in multiple areas: product, design, and presentation. First and most noticeably they no long have a "master of ceremon

I wholeheartedly agree. Their problem is in multiple areas: product, design, and presentation. First and most noticeably they no long have a "master of ceremony" someone that is not only excited by the products but also enthusiastic to show them off to you. This is exemplified with no more "One More thing..." Second, their designs are old and tired. I don't know if Ive ran out of Braun/Rams designs to borrow from or if the execs fear any major design changes, but Apple has become too comfortable with their design language and unfortunately they are starting to show a lack of taste (looking at you over-sized camera bump) Third, the products have matured. Apple hasn't really done anything new or exciting with their lineup. Gone are the days you expected to see a new product that is lifestyle changing. Now days you might see a spec bump, or a change in product to make it thinner, but nothing that really stands out as "Wow I've gotta have that". The thing I remember most from the last two announcements were features targeting "influencers" - Animoji's and "Slofies". Finally, I don't feel apple understands the waning in their product appeal. Be it on price or function, I see a lot less Apple products at coffee shops and colleges these days.