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> It's diminished to the point where Google is afraid of losing it's previously dominant signal for good. Is Google afraid of losing that signal? I don't have
by baddox 7y ago
> It's diminished to the point where Google is afraid of losing it's previously dominant signal for good.
Is Google afraid of losing that signal? I don't have any data to back this up, but my guess is that Google's reliance on PageRank is greatly diminished now, and they probably use search result click-through rate and website engagement data (from Google Analytics and ads) as the primary signals for website relevance and quality.
- ma2rten 7y agoPageRank is not an important signal anymore, but Google still uses links in other ways. https://moz.com/blog/2019-study-on-link-ranking https://moz.com/blog/2019-study-on-link-ranking