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> Speaking of which, R&D spend shows they are making non-trivial investments. Unfortunately, Apple's R&D spend won't likely enable what they want to do on thei

> Speaking of which, R&D spend shows they are making non-trivial investments. Unfortunately, Apple's R&D spend won't likely enable what they want to do on their phone. A large number of sources consistently suggests that Apple is experimenting various options to get rid of notch, but all those options depends on display manufacturers. > "Signals" is not something Apple likes to give, which is probably why you aren't seeing any. Apple definitely wants to prove their iPhone business has more potential to grow; why would they hide the growth potential of the largest business to their investors? The truth is that it doesn't see more potentials on its phone business and this is why Apple is aggressively investing into services business. > I would argue that hardware+software integration is more important than 5G, underscreen fingerprint, or notchless design combined. I wouldn't argue on a subjective issue, but just note that iPhone used to have the best hardware, software and their integration during Steve's era, which is not true anymore for hardware and the gap is increasing. As a 10 year iPhone user, this is very disappointing.

enos_feedler 7y ago
I don't think it is so subjective. Look at the customer satisfaction scores. You could certainly correlate those with measurable aspects of the user experience (software crashes, support handling, camera speed, render jank, etc). A lack of good hw/sw integration will show up. As for not having the best hardware, what can you see about the A* series chips? They are industry leading year after year. Why? Apple took development in house [1]. Apple is now taking modem [2] and display technology [3] in house. They are doing all the right things. [1]https://appleinsider.com/articles/08/04/23/apple_buys_chip_designer_pa_semi_for_278_million https://appleinsider.com/articles/08/04/23/apple_buys_chip_d... [2]https://www.apple.com/newsroom/2019/07/apple-to-acquire-the-majority-of-intels-smartphone-modem-business/ https://www.apple.com/newsroom/2019/07/apple-to-acquire-the-... [3]https://www.bloomberg.com/news/articles/2018-03-19/apple-is-said-to-develop-displays-to-replace-samsung-screens https://www.bloomberg.com/news/articles/2018-03-19/apple-is-...

enos_feedler 7y ago

I don't think it is so subjective. Look at the customer satisfaction scores. You could certainly correlate those with measurable aspects of the user experience (software crashes, support handling, camera speed, render jank, etc). A lack of good hw/sw integration will show up. As for not having the best hardware, what can you see about the A* series chips? They are industry leading year after year. Why? Apple took development in house [1]. Apple is now taking modem [2] and display technology [3] in house. They are doing all the right things. [1]https://appleinsider.com/articles/08/04/23/apple_buys_chip_designer_pa_semi_for_278_million https://appleinsider.com/articles/08/04/23/apple_buys_chip_d... [2]https://www.apple.com/newsroom/2019/07/apple-to-acquire-the-majority-of-intels-smartphone-modem-business/ https://www.apple.com/newsroom/2019/07/apple-to-acquire-the-... [3]https://www.bloomberg.com/news/articles/2018-03-19/apple-is-said-to-develop-displays-to-replace-samsung-screens https://www.bloomberg.com/news/articles/2018-03-19/apple-is-...