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> Presumably Apple doesn't make a new SE because it would kill their margins. I think that is not the case. They could just build something with A12 or A13 chi
by irae 7y ago
> Presumably Apple doesn't make a new SE because it would kill their margins.
I think that is not the case. They could just build something with A12 or A13 chip, call it "iPhone Mini" and have high margins again.
I think the real deal is mainboard design, case design and all the manufacturing pipeline can't scale to 4 models a year. They are focusing on the XR and now they even removed the suffix. They realized the cheaper model must be big enough. So every year they spend the resources there.
Maybe next year, they can spend one cycle doing a 4" screen form factor, since this year all the announcements have at least 2 cameras. So maybe next year the Pro will have only one screen size and they can do regular, mini and pro. Each with a different display size.