It’s not just about exchange rate. The cost of doing business in Europe is generally higher than in the USA. Higher taxes, more consumer protections, more emplo

It’s not just about exchange rate. The cost of doing business in Europe is generally higher than in the USA. Higher taxes, more consumer protections, more employee rights, cost of localization, smaller economies of scale, countless other differences... these all add up to Apple having higher costs in the UK. It’s not just Apple. Take a look at how AWS prices vary by region for another tech example.