You can't be a unicorn and not be able to afford the people. This is not a story for people in the tech who know about the industry and the six figure salaries

You can't be a unicorn and not be able to afford the people. This is not a story for people in the tech who know about the industry and the six figure salaries engineers at unicorns make. This is a story for retail that will be buying stock. "We cannot afford X" can be an stock buster.