but this really was the least exciting iphone keynote ever, which was totally expected, but still disappointing. none of the more interesting rumors came about,

but this really was the least exciting iphone keynote ever, which was totally expected, but still disappointing. none of the more interesting rumors came about, like ultra-wideband positioning* and apple tags. apple product cycles have lengthened, so this was inevitably going to be a lower-the-base-price and harvest-the-late-adopters year for the notch model era. i think apple may even keep the same style next year to introduce 5g (to reduce additional manufacturing challenges) and settle into a 4-year cycle so they can really milk the capex (which is what happened to macbook pros as the product line matured). i’m still happily using my 6s. * edit: apparently i missed the part where they talked about the U1 chip in the new iphones, which does the UWB positioning.