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> plus the sort of twilight zone $999 = £1049 pricing in the UK I don’t know what the hell is going on here. Usually the lack of VAT in US prices explains weir
by deergomoo 7y ago
> plus the sort of twilight zone $999 = £1049 pricing in the UK
I don’t know what the hell is going on here. Usually the lack of VAT in US prices explains weird conversions, but even factoring that in it comes to £970. Keeping it at £999 would be fine; to put it up by 50 quid is some serious bullshit.
- danw1979 7y ago> I don’t know what the hell is going on here. Hedging their bets against the pound tanking in 7 weeks time ?
- mostvexing 7y agoI'd think they could buy currency futures or something to hedge against that risk.
- Someone 7y agoHedging risks costs money, too, statistically.
- stordoff 7y agoPound hit a low of 1.1959 a week ago, and The Telegraph noted "there is a risk of sterling falling further"[1]. Taking that price gives £1002.42 ((999/1.1959)*1.2), and pricing in a potential drop doesn't seem totally unreasonable. [1] https://www.telegraph.co.uk/business/2019/09/03/markets-live-latest-news-pound-euro-ftse-1001/ https://www.telegraph.co.uk/business/2019/09/03/markets-live...
- jl6 7y agoIt’s not just about exchange rate. The cost of doing business in Europe is generally higher than in the USA. Higher taxes, more consumer protections, more employee rights, cost of localization, smaller economies of scale, countless other differences... these all add up to Apple having higher costs in the UK. It’s not just Apple. Take a look at how AWS prices vary by region for another tech example.