3 ms·
I apologize if this is a naive question, but why doesn't Apple continue to sell the SE if it was popular and there is a continued market for it?
by gkolli 7y ago
I apologize if this is a naive question, but why doesn't Apple continue to sell the SE if it was popular and there is a continued market for it?
- TacticalTable 7y agoNobody besides Apple knows the exact reason(s), but I'd guess it's because they determined that enough users were attached to the ecosystem that they could upsell more of them on a larger/more-expensive phone, than they would lose to competitors. Presumably that profit difference is smaller than the cost to develop a new form factor.