I can't speak for Germany, but in much of Eastern Europe the Adidas logo and 'three stripes' are almost a type of uniform that people are very keen to be seen i

I can't speak for Germany, but in much of Eastern Europe the Adidas logo and 'three stripes' are almost a type of uniform that people are very keen to be seen in. To me, it seems wearing brands conspicuously is a reasonably global trait in many demographics (or in certain product categories.. who debadges their car?)