What you're missing is drivers are specifically not told the value of a ride before accepting it. You often find out after you've driven 5-15 minutes to a pick

What you're missing is drivers are specifically not told the value of a ride before accepting it. You often find out after you've driven 5-15 minutes to a pickup that you're about to spend 10-20 minutes in traffic and of the $9 they're paying you're only getting $3.75. The bad rides are essentially bundled with the good.