...as far as I can tell, most people have only heard of Regus because WeWork is so often compared to them. This may well be true, but I'm not sure that's preci

...as far as I can tell, most people have only heard of Regus because WeWork is so often compared to them. This may well be true, but I'm not sure that's precisely a negative. Most people don't need to hear of Regus unless they're looking for ready-to-go space for a small company, or if they work for a company renting such space. (I'd heard of Regus, as I worked at a company renting space at Regus. And it was a really nice environment. This was back in 2010, by the way.) And I think anyone who was actually doing that search would have pretty easily come across Regus. WeWork's "innovation" in some ways was marketing directly to developers, pitching themselves as "we're a tech startup ourselves, catering to tech startups just like you!", so people putting together startups would already know their name before they did a search for space.