From [c] - “Here is my central argument. There are only two priorities for a start-up: Winning the market and not running out of cash. ” This quote misses an i

From [c] - “Here is my central argument. There are only two priorities for a start-up: Winning the market and not running out of cash. ” This quote misses an important third option - don’t get so big that even if you win one hundred percent of the market, you still can’t generate a return. Dumping a billion dollars into a company in a niche market is also a failure mode.