This is true for "zeros" which are bonds that pay no interest (eg. treasury notes) but instead pay a premium to the issuing price on maturity but not for bonds

This is true for "zeros" which are bonds that pay no interest (eg. treasury notes) but instead pay a premium to the issuing price on maturity but not for bonds in general, which is what WeWork is issuing here. When the US Treasury (or WeWork) sells a bond at $100 (and it almost always does), it is based on a face interest rate (say 3%). This interest is fixed (eg. the bond will always pay $3). If prevailing interest rates rise to 4%, then the price of that bond will drop to a price such that the interest the bond pays ($3 per $100) ends up being a 4% yield. It also works in the opposite direction and this is how you end up with bond prices above $100. The price has to swing higher for that $3 per $100 face value to have a yield less than 3%. As an aside, this is also why longer term bonds are riskier than shorter term bonds, you can lose significant amounts of money if interest rates shift higher over 10-15 year timeframes because the market price of the bond will have to drop to make it competitive in secondary markets.