4 ms·
It would be nice to show statistics, isolated cases are rarely really interesting to discuss. I've been in China recently and there are plenty of foreign brands
by TRossi 7y ago
It would be nice to show statistics, isolated cases are rarely really interesting to discuss. I've been in China recently and there are plenty of foreign brands, the most successful ones are those who adapt their message, naming, colours, etc.. to the Chinese taste, which of course should be expected.
- baybal2 7y agoI think GM-SAIC is the biggest example. China is the one and only country in the world that bought into Buick... They got a very good perception that they are not in the business of selling cars, but in the business of selling "Americannes." Most Chinese Buick buyers care not of the car falling apart as they drive, as much as it being an American car
- delfinom 7y agoThey design the Buicks in China now and carry it over to the US in a twist of tables.
- dmfjfj 7y agoKFC famously sold congee on their menu and Costco only sells foreign made goods (ie. made in Canada/USA) in China.
- uranusjr 7y agoThe Costco part is not true. There is definite evidence the recently-opened Costco in Shanghai sells Chinese Moutai (or at least sold at its grand opening, not sure what happens after they got snapped off the shelves). This is not specific to China either; it is common for Costco to sell goods local to its stores, not just made in Canada/USA.