Brands can create Official Accounts that users can choose to subscribe to. That's not advertising, because it's explicit search, subscribe, opt-in. It's more l

Brands can create Official Accounts that users can choose to subscribe to. That's not advertising, because it's explicit search, subscribe, opt-in. It's more like an opt-in newsfeed that gets aggregated in to your other alerts. Quite right there are ads in WeChat moments, I had completely forgotten, as they were quite rare when I did use the feature and these days, like many people I don't use that feature... resulting in an experience which is, truthfully and completely without ads.