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> For tools that depends on network effects to provide value (such as P2P), the on-boarding process and learning curve are quite important to reaching the requi
by u801e 7y ago
> For tools that depends on network effects to provide value (such as P2P), the on-boarding process and learning curve are quite important to reaching the required levels of adoption.
Yet all the examples I gave (rotary dial phones, 8 track players, VCRs) had very high rates of adoption. But I'm sure that there were people from generations once or twice removed from the introduction of such technologies that never really learned how to use them.
- shkkmo 7y ago> rotary dial phones, 8 track players, VCRs None of those products are close to as dependent on network effects to provide value. Rotary telephone didn't depend on other rotary telephone users, just the existence of automatic exchanges. 8 track and VCR didn't depend on other users of the format, but on the availability of content in that format. While they all gain advantages in pricing / availability from networks effects, the core functionality of these products does not depend directly on the network. The rotary dial phone had no real competition. 8 track player adoption was largely driven by large automakers offering 8 track players as factory and dealer installed options (and thus simplifying the on-boarding process). Once 8-track's portable niche was taken over by the easier to use cassette tapes, it declined fairly quickly. VCRs did not face an 'uphill' competition against a competitor with an existing network effect advantage. It can even be argued that Betamax lost (despite having a product that was percieved to be better) because its higher cost relative to VCRs hampered its on-boarding process. There will (almost) always be people willing to cope with a worse on-boarding process and/or steep learning curve. (This is far more true for a product that has functionality not otherwise available.) However, if your product is dependent on network effects and you are competing uphill against a similar product with a well established network, then your on-boarding process and learning curve will be critical (but not the only factor to) your success. It is hard to find a group of products that is more dependent on network effects than P2P software (besides centralized messaging platforms).
- scarface74 7y agoVCRs had high rates of adoption but how many homes did you go in and see the flashing 12:00? In the grand scheme of things, not many used it for setting a recording for shows they didn’t want to miss.