Biggest fish in the pond is google. With at&t and comcast you typically have one other competitor within a 25% margin of 50% market share that offers similar se

Biggest fish in the pond is google. With at&t and comcast you typically have one other competitor within a 25% margin of 50% market share that offers similar services. It benefits consumers immensly since with good alternatives users can for example use more privacy conscious apps or apps with different approaches of solving their problem than what google thinks is best.