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In the old world (tm) women used to have a diary/agenda/calendar and tracked it there. The trend is not "track everything": if you have an idea that makes women
by eb0la 7y ago
In the old world (tm) women used to have a diary/agenda/calendar and tracked it there.
The trend is not "track everything": if you have an idea that makes women carry less stuff with them, I assure you there is a market.
their bags.
Data from those apps is really valuable from a marketing perspective.
The case with least value is selling it to P&G or whoever just to track how much market share do they have.
If you put a tracker on it (facebook, for example) you can build a custom audience on top of it and promote/sell whatever you want related to reproductive healt and/or sexuality. Not just women.
You could be a little evil and sell women tampons before they have menstruation.
You could be evil and build a custom Facebook audience with users from your app and make money selling them stuff using a retargeting bid (since they are part of your audience).
Or you could be very evit and target partners of women whe ceased to use your app for more than, say, 3-4 months and show ads for DNA paternity tests (which you don't sell, but someone else does and gives a referral fee for it).
Or you could have very, very evil and build an audience around partners of women who might be pregnant, capture the clicks to build another audience (this time yours) and sell porn, tinder, dating/e-whoring, and divorce advice for a fee. Will work because this is a retargeting list (you already marked them as your customers, so bidding will be low for the ads).
- cameronbrown 7y agoAdvertisers can sure be creepy can't they. Maybe FB audiences should be made public, or you're told if you're in one. It seems a lot more invasive than other Ads software I've looked into (from the perspective of what you could do).
- jakear 7y agoMight be missing something here, but why would women who might be pregnant be a particularly valuable audience for porn sites, tinder, etc?
- mtrower 7y agoNot the women - their partners.
- TeMPOraL 7y agoAnd to clarify, it's not always because of ill intent of the partner. Depending on preexisting issues and new conditions caused by a pregnancy, it's not uncommon to get an advice from doctor (or even a written advice from the hospital) to refrain from sexual activity. This makes the partner a much more interesting target for aforementioned sites.
- wmeredith 7y agoAnd for more clarity, this can swing the other way, too. Sometimes pregnant women want sex more than normal, which can be totally fine/healthy depending on the health of the mother and baby. Hormones are extremely powerful and affect people differently.
- TeMPOraL 7y agoI think I'll quote this comment on my "why advertising is a cancer on modern society" list.
- wmeredith 7y agoDamn, man. My evil plan was just to sell menstruating women chocolate.
- marvin 7y agoJust do all at the same time. That's the path to maximum shareholder value, assuming you can avoid turning it into a scandal.