I think #1 is its primary job, search: They rip off everyone's and their mother's content yet don't allow scraping google result pages. and their moneymaker, a

I think #1 is its primary job, search: They rip off everyone's and their mother's content yet don't allow scraping google result pages. and their moneymaker, ads: preventing advertisers from reaching any kind of adult content publishers by imposing arbitrary filters for what is "acceptable", and using advertising revenue as a weapon to deplatform opinions they dont like Their acquisition of AI competitors is a huge one imho. They are the only companies which seriously threaten their search engine. In another time, the UK would have blocked the purchase of Deepmind for national security reasons alone.