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"On February 3rd our existing customers will have an opportunity to pre-order... on February 10th, everyone will be able to order online, in stores, or in Apple
by mkinsella 16y ago
"On February 3rd our existing customers will have an opportunity to pre-order... on February 10th, everyone will be able to order online, in stores, or in Apple stores."
For once, a telecommunications company gives perks to existing customers. For far too long have cell phone and broadband companies pampered new customers with deals rather than existing customers (and rightly so but still frustrating).
- deleted 16y ago[deleted]
- edd 16y agoIn the UK O2, the original iPhone network, have in the past held off letting any new customers buy the new iPhones for the first month to make sure their existing customers can upgrade first.
- mikeryan 16y agoI think this is a perk and a landslide mitigation strategy.
- johns 16y agoT-Mobile used to do this with every new Sidekick release so it's not completely unprecedented.
- steverb 16y agoI'm honestly confused why the opportunity to pre-order is considered a perk.
- ecuzzillo 16y agoDepending on demand vs. production, being first in line might mean a difference of weeks or even months in when you actually receive the phone.
- steverb 16y agoMakes sense.
- suninwinter 16y agoIt gives you first crack at a limited supply.
- uxp 16y agohttp://en.wikipedia.org/wiki/Artificial_scarcity http://en.wikipedia.org/wiki/Artificial_scarcity Though, not a digital good, its a psychological way to increase it's appearance of being good.
- rmc 16y agoThere's a chance they might be sold out.
- deleted 16y ago[deleted]