This occurs in medicine too. One of the primary problems we're trying to help solve for our customers is that they introduce medical devices (for orthopedic sur

This occurs in medicine too. One of the primary problems we're trying to help solve for our customers is that they introduce medical devices (for orthopedic surgery) which in theory have many benefits over older devices but which have a learning curve for surgeons. Surgeons often don't feel they have the time to invest in learning the new device when they already have experience with an older device and are confident in their use of it, even if they are sold on the potential benefits of the newer device once they get past the learning curve.