Google started down the evil path when they had their IPO. Before that their incentives were aligned with those of every citizen of the net. After that they wer

Google started down the evil path when they had their IPO. Before that their incentives were aligned with those of every citizen of the net. After that they were only incentivized to make money and grow, by whatever means necessary. It may be possible for them to change, but I doubt they'll do it on their own. The real driver that changes a company's culture is competition. And that's why I applaud this antitrust investigation.