>On the other hand, Apple products are (or were) frequently marketed towards the tech illiterate This becomes a vicious self-justifying cycle that is profitabl

>On the other hand, Apple products are (or were) frequently marketed towards the tech illiterate This becomes a vicious self-justifying cycle that is profitable for Apple but harmful to those consumers, who are kept tech illiterate when they're denied the opportunity to step outside their comfort zone and learn something new.