So is the idea that the break up would give content producers access to the ads and or ad data? Presumably this would allow them to generate better ads for a p

So is the idea that the break up would give content producers access to the ads and or ad data? Presumably this would allow them to generate better ads for a particular user? Would that allow you to have multiple ad data providers (which may have access to Google and FB data) competing with each other? How does the content discovery part of Google or FB work then and how are they paid? The power of FB and Google I think is about what you do after you visit a particular site. Also what about FB marketplace and other online classifieds (e.g. craigslist)? That was where local newspapers made money. For local papers, I could see some kind of cooperative develop, maybe where web resources are pooled, and hyper local ad data generated.